ABOUT US
Basic Goodness is an Australian brand with a simple desire to create modern wardrobe essentials. Born out of an obsession with creating the perfect tee, it soon led to the perfect tank, the perfect sweatshirt, sweat pant, tank dress....
Inspired by the laid back lifestyle Down Under, we produce uncomplicated garments with an emphasis on fit, feel and color. Basic Goodness is a way of thinking, it's about stripping back what's not important and focusing on the details that are - it's about finding the 'basic goodness' in everything we do. And it's about putting passion and love into creating something that you the wearer will not only look great in, but will give you the power to express your own basic goodness.
We hope you enjoy wearing our garments as much as we love making them!)
The Basic Goodness Team